Extended Deadline for abstract of full paper submissions – 26th of April 2013

 The EuroMed Academy of Business announces the


6th Annual EuroMed Conference

September 23rd-24th, 2013


“Confronting Contemporary Business Challenges through Management Innovation”


       EMRBI Presidents


Prof. Demetris Vrontis

Dean and Director

University of Nicosia

Nicosia, Cyprus

Prof. Yaakov Weber

Dept. of Strategy and Entrepreneurship

School of Business

College of Management, Israel



Conference Chair

Prof. Vitor Ambrósio

Escola Superior de Hotelaria e Turismo do Estoril

Estoril Higher Institute for Tourism and Hotel Studies


Organized by:

Escola Superior de Hotelaria e Turismo do Estoril

Estoril Higher Institute for Tourism and Hotel Studies

Venue: Congress Center, Estoril, Portugal


Conference Goals

The EuroMed Academy of Business annual conference has established itself as one of the major Business Management conferences of its kind in the EuroMed region (European and Mediterranean), in terms of size, quality of content, and standing reputation of attendees. Many of the papers presented contribute significantly to the business knowledge base. Its Book of Proceedings is highly recognized and accepted to be under citation. Many papers were published in Special Issues in leading journals, and were driving international research and teaching programs.

The conference attracts hundreds of leading scholars from leading universities and principal executives and politicians from all over the world with the participation or intervention of Presidents, Prime Ministers, Ministers, Company CEOs, Presidents of Chambers, and other leading figures.

Our goal is to create a friendly and approachable academy and environment, a strong network, whereby its members (including senior worldwide scholars, faculty members, doctorate students, researchers and business people) are guided and mentoring each other. We differentiate as we assist participants to network and publish their valuable work (see below- a. Publication Opportunities, b. Authors’ Network and Collaboration Workshop and c. Meet the Editors Session). Our participants also form specialised teams applying and getting involved in EU project funding. EMRBI network has submitted over 11 new projects last year. You can visit our Research Project Workshop (see below) that will take place during the conference.


Author Guidelines

Submission Deadline: April 5th, 2013

Please submit your paper or abstract to and to by strictly adhering to the submission guidelines.

All manuscripts (including abstracts) will be double blind reviewed.

Please indicate, on the first page of the manuscript, the track number for submission. All conference tracks are included at the end of this call (a brief description of the tracks can be found here. Alternatively, you may indicate the general area that you would like to have your manuscript reviewed (eg Marketing, HRM, Strategic Management, Finance etc).  Should you feel that your submission does not exactly fit in any of the tracks please indicate either Track 79 (Case Studies Track) or Track 80 (General Track).

The maximum number of submitted papers or abstracts accepted per author (either single or co-author) is three.



Submission Deadline

April 5th, 2013

* Notification to authors (for early submissions by March 17th)

by May 03th, 2013

* Notification to authors (for submissions after March 17th)

by May 24th, 2013

Early-bird registration

Until July 26th, 2013

Late registration

After July 26th, 2013

Deadline for inclusion in Book of Proceedings **

September 2nd, 2013

**Only papers or abstracts of participants registered until September 2nd, 2013 will be included in the Book of Proceedings that will be distributed at the conference. Papers and/or abstracts of participants who will register after the above date will be included in the final book of proceedings that will be distributed after the conference.



Publication Opportunities

All accepted papers and abstracts will be published in the Book of Proceedings (with an ISBN number) which is approved for inclusion in the Conference Proceedings Citation Index — an integrated index within Web of Science. This distinction is given only to the most significant papers, in terms of academic excellence, conferences-conventions worldwide.

A selection of the best conference papers (presented in alphabetic order) will also be considered for publication in the following journals, most of which are internationally ranked or/and ISI approved:

  1. EuroMed Journal of Business - EMRBI’s official Journal
  2. Annals of Public and Cooperative Economics
  3. Global Business and Economics Review
  4. Global Economic Observer
  5. International Journal of Computational Economics and Econometrics
  6. International Journal of Emerging Markets
  7. International Journal of Financial Markets and Derivatives
  8. International Journal of Globalisation and Small Business
  9. International Journal of Online Marketing
  10. International Journal of Organizational Analysis
  11. International Journal of Technology Marketing
  12. International Journal of Wine Business Research
  13. International Marketing Review
  14. Journal for Global Business Advancement
  15. Journal for International Business and Entrepreneurship Development
  16. Journal of Critical Studies in Business and Society
  17. Journal of Customer Behaviour
  18. Journal of Promotion Management
  19. Journal of Transnational Management
  20. Journal of Research in Marketing and Entrepreneurship
  21. Managing Service Quality
  22. MegaByte
  23. Social Business
  24. The Marketing Review
  25. Transnational Marketing Journal
  26. World Review of Entrepreneurship, Management & Sustainable Development






Research Project Workshop

With this Research Project Workshop, The EuroMed Academy of Business (EMAB) expands on its successful past and present research co-operation. It encourages concerted research activities amongst its members and the creation of a wider EMAB research.

The workshop is based on a selection of concrete research calls for which a consortium of members might apply as a result of this workshop. In January 2013, for example, we submitted a comprehensive project on Gender Dynamics in Boards which strongly benefitted from this workshop. This represents a real additional value for members and conference participants. The workshop constitutes a part of the 6th EMRBI Conference. It will provide you with and discusses the following topics:

- General Key Success Criteria for Proposals

- Information on Current Projects and Changes of Funding Priorities

- Screening and Timely Selecting Projects based on EMAB and/or Members’ Priorities

- Creation of an EMAB research consortium (i.e. utilizing Diversity and Past-Experience of Members; Nexus

between Academia and Industry)

- Process and Timeline for Project Proposal Design (including Team Formation, Task Allocation and Milestones)

- Budgeting of Proposals

The workshop will take place on the 21st of September. The exact Time and Location of the workshop will be announced in due course. Please, register for the workshop, sending an email to Dr Hans Ruediger Kaufmann


Authors’ Networking and Collaboration Workshop

The workshop aims at exploring ways that will lead to the formation of a strong network of EMAB members collaborating in:

- Commonly writing journal papers and conference presentations

- Producing appropriate findings by undertaking collaborative research projects

- Promoting EMAB as primary or secondary authors’ affiliation

Rationale: We all have “millions” of ideas for research projects and/or papers that for months or years remain hidden in desk drawers and computer files, usually due to time limitations. A network of researchers and authors can provide the means for commonly materializing ideas that would otherwise remain unexploited. Indicating EMAB as primary and/or secondary affiliation of authors will lead to the creation of a strong literature “brand name”.

The workshop will take place on the 21st of September. The exact Time and Location of the workshop will be announced in due course at the conference website. Please, register for the workshop, sending an email to Dr Evangelos Tsoukatos


Academic Business Consulting (ABC) Nexus

The Conference will include activities aiming to develop an Academic Business Consulting Nexus as suggested by EMRBI members and accepted by the Executive Board of EMRBI. Examples of such activities include:

1. Symposium and Professional Development Workshops (SPDW)

The EuroMed Symposiums and Professional Development Workshops (SPDW) (e.g. professional to scholars) is a platform for colleagues to share knowledge and expertise and foster the professional development of participants.  The platform provides opportunities for developing innovative and creative symposiums with the view of enriching participants through high standard scholarly gatherings. Our goal is to have sessions encouraging new thoughts and innovative research directions.

2. Executive Workshops on M&A and Global Strategies

The EuroMed 2011 Executive Workshops provides an overview of state-of-the-art knowledge on success and failure factors in various strategic management areas (including managerial practical guide for planning mergers and acquisitions, synergy analysis, evaluation and pricing, negotiation and implementation dealing with organisational and international cultural issues, human resource challenges, and capturing synergy potential). For more details, please visit EMRBI website or email Prof. Yaakov Weber or Dr. Evangelos Tsoukatos

3. Suggestions for more activities

Ideas and suggestions for more activities are invited. Please send 1-3 pages descriptions of such proposed activities to Prof. Yaakov Weber or Dr. Evangelos Tsoukatos


Meet the Editors Session

In order to enhance our conference participants’ network, every year we hold a Meet the Editors session.  At this session, taking place during the conference, all Journal Editors, Associate Editors or Guest Editors who participate at the Conference present their journal to the Conference Participants.  This also gives the opportunity to participants to network and meet with the editors and benefit from any publishing opportunities.

Editors or Associate Editors who will participate at the Conference to communicate with Dr. Yioula Melanthiou and confirm their participation.


Doctoral Seminars

The EuroMed Academy of Business announces three Doctoral Seminars that will take place preceding the EuroMed 2012 Annual Conference. These will be held on September 20th - 21st 2013 in Estoril, Portugal.

All participants in the Doctoral seminar are eligible for the EMAB Award for the Best Doctoral Dissertation Proposal and will be exempted from the conference registration fees. The Institute offers a limited number of Scholarships of up to Euro 600 each.

Presented papers and abstracts will be published in ISI Thompson Reuters accredited conference proceedings. The deadline for sending a paper to the Doctoral Workshop is the 15th July 2013.


Doctoral Seminar on M&A

The seminar will provide a unique opportunity for doctoral students to further develop their research ideas, learn about the challenges of conducting M&A research and building a successful academic career in this field, and broaden their professional networks. The format of the Seminar will facilitate a constructive and supportive discussion among doctoral students and participating faculty on topics of broad interest such as new trends in conducting high-impact M&A research, managing the dissertation stage and the job search process, and successful entry into the academic career. In addition, students will receive concrete feedback on their individual current research projects as well as ideas and guidance for their future research agenda.

For more details, please visit EMRBI  website  or email Prof. Yaakov Weber or Dr. Shlomo Tarba


Doctoral Seminar on Management

The seminar will provide Doctoral students, from all areas of Management Science, with the opportunity to debate their research between their peers and a panel of distinguished research faculty.

The seminar is designed to facilitate productive discussions on a wide range of topics such as new research streams in Management research, doctoral research implementation strategies, methodological issues, successfully entering academia etc. All research projects that will be presented will receive concrete feedback as well as proposals and advice on their upcoming research scheme.

For more details, please visit the conference   website   or email Dr Evangelos Tsoukatos


Doctoral Seminar on Marketing

The Seminar relates to all facets of Marketing Science (i.e. Strategic Marketing- i.e. Growth and Competitive Strategies, Branding, Corporate and Behavioral Branding; Relationship Marketing; E-Marketing), International Marketing, Marketing Communications, Consumer Behavior and Consumerism, Social/Societal Marketing. Doctoral students will have the opportunity to get individual and detailed feedback on all stages of the PhD/DBA journey, presentations held as well as on intended future publications from peers, distinguished faculty and editors in an interactive and stimulating ambience cross-fertilizing ideas for future research and/or possible collaboration, networking and career development.

For more details, please, visit the conference website or email Prof. Demetris Vrontis ( or Dr. Hans Ruediger Kaufmann ( 




EMJB Best and Highly Commended Paper Awards

Sponsored by the EuroMed Journal of Business, published by Emerald. A “Best Paper” and three “Highly Commended Paper” awards will be presented at the conference and be accepted for publication in the EuroMed Journal of Business.Only full paper submissions will be considered for the awards.


EMAB Best Reviewer Awards

As part of the implementation of EMRBI goals and dedication to high quality reviews process, Best Reviewer Awards will be presented to 3-5 Reviewers whose reviews will be of high quality and clear contribution and will provide positive recommendations for paper and research improvement to authors. The evaluation criteria for this award will be published in the conference website.


EMAB Best Track Chair Award

Best Track Chair Awards will be presented to 1-3 Track Chairs who will best manage the review process. 


Junior Researcher Awards

Junior researchers are invited to apply for the “Best Junior Researcher’s Paper” and three “Highly Commended Junior Researcher Paper” awards. Applicants should be currently employed as junior faculty, at a University or College, or hold a junior management position in the industry.  Applicants should submit a full paper (the paper can be co-authored with a senior faculty member), to any of the conference tracks. A covering letter, supporting the application, should be sent together with a short CV at to


Student Awards

Students are invited to apply for the “Best Student Paper” and three “Highly Commended Student Paper” awards. Applicants should currently be Postgraduate students (e.g. PhD, DBA, DProf, MBA, MA).  Applicants should submit a full paper (the paper can be co-authored with a senior faculty member) to any of the conference tracks. A covering letter, supporting the application, should be sent together with a short CV at to


Research Fellowship Award

Participation in various activities of the conference and other EMRBI activities are taken in consideration for awarding Research Fellowship Awards. For details, please refer to Research Fellowship Award.


Conference Venue – Estoril’s Congress Center

The 6th EuroMed Conference will take place on 23rd and 24th September 2013, in Portugal, in Estoril’s Congress Center (conference venue), located in short, frequent and convenient distance from one of the most beautiful capitals of Europe, Lisbon.

Enjoying pleasant temperate climate all year round, the Estoril Coast offers visitors a wide variety of cultural and leisure activities.

Estoril Tourism Information


Conference Hotel – Palácio Estoril Hotel

For the participants of the 6th EuroMed Conference 2013, blocked bookings have been made at three hotels (one five star, one four star and one three star). Additionally, special prices have been negotiated with all the hotels. As some of the 6th EuroMed Conference activities will take place in Palácio Estoril Hotel we booked/reserved 100 rooms in this hotel. Built in 1930, the Hotel retains many of the characteristics of that period. It has been remodeled over the years, but without losing its combination of luxury and sophistication.

During the Second World War, due to Portugal’s neutrality, the Palácio Estoril Hotel was the chosen home of numerous members of European royalty and also accommodated British and German spies, who could often be found in its bar. Later, these stories of intrigue and espionage inspired famous novelists and filmmakers and the Hotel served as the set for the James Bond movie “On Her Majesty's Secret Service”.

For more information and details please visit here.


Organized Excursions

Half Day Lisbon | Sunday 22nd September| from 09.00 until 13.00

Included in the 6th EuroMed Conference fee

Discover Portugal’s capital. Panoramic sightseeing, stopping at some of Lisbon's major sights, including Jerónimos' Monastery, Tower of Belem and the Monument to the Discoveries


Half Day Sintra | Monday 23nd September | from 16.30 until 19.30

Included in the 6th EuroMed Conference fee

Discover with us the magnificent village of Sintra where the Royal Family used to live during the summer and taste the local traditional pastry. In this charming region, you will also admire Continental Europe's Westernmost point (Cabo da Roca).


Other Excursions | Please contact your Hotel Desk.

If you have any further questions please contact: 


Programme Tracks and Track Chairs

Please indicate, on the first page of your manuscript, the track number for submission. Should you feel that your submission does not exactly fit in any of the tracks below please indicate either Track 79 (Case Studies Track) or Track 80 (General Track). For a more detailed description of the conference tracks please visit website.


1.Competitiveness, Development and Sustainability


Track Title

Track Chair/Chairs


Business Competitiveness Drivers in the Post Crisis Era: The European Mediterranean Perspective

Prof. Fotini Psimarni-Voulgari, TEI of Crete, Greece,


The degree of regional competitiveness in the Mediterranean Area

Dr Milena Viassone, University of Turin (ITALY),


Territory, cooperation and common goods

Prof. Dr Bernard PARANQUE, Euromed Management/Kedge Business School,


Green growth and sustainable development

Dr Jung Wan Lee, Boston University, USA,


The impact of migrations on the economic and regional development in the Mediterranean Area

Dr Claudia De Biase, Second University of Naples,


Leapfrogging Business for Sustainability

Dr H.S. Srivatsa, TAPMI, Manipal, Karnataka , India,


Agribusiness in Rural Development

Dr Abu Zafar Mahmudul Haq, City University, Dhaka, Bangladesh,


The role of technology in growth and development

Dr Suhail S. Sultan, Palestine Polytechnic University,


Environmental Communication and sustainable development

Dr Georgios Tsandopoulos, Democritus University of Thrace, Greece, and Dr Stamatis Aggelopoulos,
Alexander TEI of Thessaloniki, Greece,


Management of Science, Technology, Innovation, Quality and Conformity Assessment Business

KM Mostafa ANWAR, TCA Global The Croft Alliance Ltd. & European Organization for Quality ,



2.Conflict, Diversity and Cohesion


Track Title

Track Chair/Chairs


Managing Diversity and Promoting Collaboration in the Context of Conflict

Prof. Dr Helena Desivilya Syna, Max Stern Yezreel Valley College (YVC), ISRAEL,


Solidarity, Polarization, Inequality and Xenophobia

Dr Liema Davidovich, Ruppin Academic Center, Emek Hefer, Israel,


Revitalization of cultural heritage as an element of export supply

Ivana Busljeta Banks, Zagreb School of Economics and Management, Croatia,



3.Corporate Governance


Track Title

Track Chair/Chairs


Corporate Governance, Strategy and Performance


Dr Matteo Rossi,  University of Sannio – Benevento, Portugal,


The role of intellectual property strategy  in corporate governance

Tomislav Sokol, Zagreb School of Economics and Management, Croatia,



4.Cross – Cultural Management


Track Title

Track Chair/Chairs


Intercultural Competence

Dr Ruediger Kaufmann Hans, University of Nicosia and EMRBI Vice President,  and Englezou Maria, University of Gloucestershire,


Cross Cultural Perspectives of Human Resource Management

Dr. Crystal Zhang, Leeds Metropolitan University,


Cross-Cultural Perspectives of Foreign Direct Investment

Dr Hortênsia Barandas-Karl, Universidade do Porto, Portugal,



5.Digital Information and Knowledge Management


Track Title

Track Chair/Chairs


Online Social networks: Facebook, Twitter, etc.... and their contribution to Business

Dr. Oren Gil-Or,  College of Management and Open University, Israel, and Enric López, EUHT CETT, Barcelona, Spain,


Technology application management in banking: Business process reengineering, customer satisfaction, payment system, risk management, financial integration and stability.

Prof. Saroj Kumar Datta, VIT Business School,, and  Sukanya


e-learning web based models for business and accounting: Requirements, procedures, implementation experiences and implications on lifelong learning

Prof. George Venieris, Athens University of Economics and Business, Athens, Greece,


The use of Innovative Digital Technologies in Hospitality and Tourism

Prof. Maria Manuela Sanches Almeida Carvalho, Escola Superior de Tecnologia e Gestão de Lamego, Portugal, and Dr Evangelos Moustakas, Middlesex University in London, UK,


Digital media, Innovation and Social Transformation

Dr Tao Papaioannou, University of Nicosia,  Cyprus,


Digital Marketing: Interactive media and multichannel marketing, on-line consumer behavior, using social media and networks for marketing in B2C and B2B

Dr Manoj. K. Jha, NITIE Mumbai, India,



6.Economics, Finance and Accounting


Track Title

Track Chair/Chairs


Rurality and renaissance economics

Dr James MacAskill, British Institute of Technology and e-Commerce,


Management accounting and financial reporting practices: Implications for corporate governance and management

Dr Sandra Cohen, Athens University of Economics and Business, Athens, Greece,


Interactions between the Volatility of Financial Markets and Investors’ Behaviour

Georgia Mouzoura, University of Gloucestershire, UK, and Dr Evangelos Tsoukatos, TEI of Crete, Greece and EMRBI Director of Operations and


Public Private Partnership: Business Models, Accounting Regulation, Accountability

Prof. Maura Campramaura.campra@eco.unipmn.itDr Paolo , University of Piemonte Orientale “Avogadro, Italy and Prof. Paolo  RICCI, University of Sannio, Italy,


Public-Private Partnerships (PPPs) in administrative contracts. Regulations and managerial implications for New Public  Management

Dr Antonios Maniatis, Technological Educational Institute of Patras, Greece ,


New Fiscal and Monetary Policy trends in view of economic and currency reap

Dr Simona MIghai-Yannaki, European University, Cyprus,


The current structure and competitive advantage of the Financial Services industry in the Mediterranean region

Prof. Joseph Falzon, University of Malta,



7.Education and Training


Track Title

Track Chair/Chairs


Management of Higher Education (HE) Systems and Institutions

Dr Erika Vaiginienė, Vilnius University, Lithuania,


Putting lifelong learning strategies into practice for business competitiveness

Sue Burrell, of London and Teresa Torres-Coronas (*), Universitat Rovira i Virgili, Spain,

 (*) corresponding author


Creativity and Innovation in Universities versus employability in the Euro-Mediterranean region

Dr Simona Mihai-Yannaki, European University, Cyprus,



8.Entrepreneurship and Innovation


Track Title

Track Chair/Chairs


Creativity, innovation and global entrepreneurship

Dr Marios Trigkas, CE.RE.T.E.TH./Institute of Technology & Management of Agricultural Ecosystems, mtrigkas@cereteth.grKaragouni and Prof. Ioannis Papadopoulos, , TEI of Larissa, Greece


Governmental innovation policy

Dr. Amiram Porath,, College for academic studies Or-Yehuda, ISRAEL

Hakikur Rahman,, University of Minho, Portugal. and Isabel Ramos,, University of Minho, Portugal.


Entrepreneurship and new venture creation in the Mediterranean Region: actors, tools and policies

Prof. M. Sorrentino, Second University of Naples, and Dr D. Matricano, Istituto di Ricerche sulle Attività Terziarie, (I.R.A.T.),



9.Interdisciplinary Research


Track Title

Track Chair/Chairs


Systemic Approaches to Business Science

Gandolfo Dominici, University of Palermo (Italy), and Gianpaolo Basile, University of Salerno (Italy),


Organizational Restructuring and Change

Ribeiro Humberto Nuno Rito, Polytechnic Institute of Bragança, Portugal,


Industrial Engineering and System Efficiency Improvement

Prof. K.V.S.S. Narayana Rao, National Institute of Industrial Engineering, Mumbai, India,


Knowledge and industrial dynamics

Dr Suhail S. Sultan, Palestine Polytechnic University,


Social Innovation facing Bio economics (Virtual Track)

Prof. Carmen Costea, USH Bucharest, 

Prof. Manuela Epure, USH Bucharest


Critical Management Studies and Critical Marketing in times of Crisis

Prof. Kostas Gouliamos, 
Vice-Rector European University Cyprus



10.International Business


Track Title

Track Chair/Chairs


New perspectives on Managing Multinational corporations in the Euro-Mediterranean region

Dorra Yahiaoui, Normandy Business School, France, and Hela Chebbi, EDC – Paris, France,


Internationalization and innovation in services sector

Dr Luísa Carvalho, Setubal Polytechnic Institute, Portugal,


Innovation, global business strategies and host country development

Dr Suhail S. Sultan, Palestine Polytechnic University,


The current structure and competitive advantage of the manufacturing industry in the Mediterranean region

Prof. Joseph Falzon, University of Malta,


Emergent Markets

Rui Torres de Oliveira,


Chinese Direct Investments in Europe

Prof. Bernd Britzelmaier, Pforzheim University, Germany,


Business of agricultural products and agribusiness: Management, Financing and Decision Support Systems in Agriculture

Stamatis  Aggelopoulos, Alexander Technological Educational Institute of Thessaloniki, Greece,


Wine Business

Dr Matteo Rossi, University of Sannio, Italy,





Track Title

Track Chair/Chairs


International, Cross-cultural, Transnational Marketing and Consumer Behaviour

Prof. Ibrahim Sirkeci,European Business School London & Regent's Centre for Transnational Studies, Regent's College, United Kingdom,

Dr Maktoba Omar, Edinburgh Napier University, UK,


Emerging Services Marketing Paradigms in the Competitive Environment of the 21st Century

DrBhavesh Vanparia, Tolani Institue of Management Studies,


Innovation in Pricing

Dr Andreas Hinterhuber, HINTERHUBER & PARTNERS  and Dr Stephan Liozu, Case Western Reserve University,


Services Marketing and Services Branding

Dr Tareq Nael Hashem, Philadelphia University,


The study of brand equity as a relationship between brand personality and consumer personality

Irma Shyle, Polytechnic University of Tirana, Albania,


Marketing of Public and Nonprofit Organizations

Dr Isabel M. Macedo, University of Minho, Braga, Portugal,


Relationship Marketing & Customer Experience Management

Dr Apostolos Giovanis, TEI of Athens, Greece, and Dr Pinelopi Athanassopoulou, University of Peloponnese, Greece,


Marketing in the Pharmaceutical Industry

MD. Zahir Uddin Arif, Jagannath University (JnU), Bangladesh,  or


Consumption culture

Dr Carmen Rodríguez Santos, University of León, Spain, and Dr Ruediger Kaufmann Hans, University of Nicosia and EMRBI Vice President,


Strategic Brand Management

MD. Zahir Uddin Arif, Jagannath University (JnU), Bangladesh,  or


Innovative technology marketing strategies

Mohammad Fateh Ali Khan Panni,  and Md. Shahriar Parvez, , City University, Bangladesh


Internet Business Activities, Innovative Marketing Techniques and the Transformation of Business

Dr Kip Becker*, Boston University (USA), KBECKER@BU.EDUand Dr Helena Nobre, University of Minho and Boston University,

* Corresponding track chair


Consumer Behavior and Branding of Food Products

Dr Polymeros Chrysochou, and Prof. Krystallis Athanasios, ATKR@asb.dkAarhus University


Brands and their stakeholders

Sandra Loureiro, ISCTE-IUL-business school,


Strategic use of CRM for Relationship Marketing

Dr Nedra Bahri Ammari, IHEC CARTHAGE,


Compulsive Buying Behavior: Strategic Challenges and Opportunities

Prof. G.V. Bhavani Prasad, Kakatiya University, Warangal,



12.Organization Behavior and Human Resources Management


Track Title

Track Chair/Chairs


Organizational Behaviour: Theory, Cases and Practice

Prof. Peter Stokes*, Neil Moore, , Prof. Caroline Rowland,,  University of Chester, UK and Peter Scott, Liverpool John Moores University, UK,

* corresponding track chair


Employee engagement, work engagement, well-being, psychological contract, emotional engagement

Dr Julia Claxton, Leeds Metropolitan University, UK,


Human Resource Management

Dr Andrew Michael, Intercollege Larnaca, Cyprus & UGSM-Monarch Business School, Switzerland,


Gauging Employees for Managing Change and Innovation

Elizabeth Real, Lusiada University Portugal,, and Pedro Ferreira, Lusiada University and Portuguese Institute of Marketing Management, Portugal,


Leadership and organizational behavior

Dr Ismatilla "Matt" Mardanov, Southeast Missouri  State University, USA,


Leadership Behaviors in Context:  Considering Organizational Culture, Organizational Climate, Organizational Justice and Individual Differences

Prof. Dr Aharon Tziner, Netanya Academic College, Israel,



13.Strategic Management


Track Title

Track Chair/Chairs


Cross-border Mergers and Acquisitions

Dr Emanuel Gomes, The University of Sheffield, UK, and Dr Shlomo Tarba, The Open University, Israel,


Strategic alliances in a turbulent economy

Ian P.L. Kwan, University of Navarra, Pamplona, Spain,


The management challenges of the future

Prof. Dr Claudio Baccarani, Verona University, Italy,





Track Title

Track Chair/Chairs



Vitor Ambrósio, Escola Superior de Hotelaria e Turismo do Estoril, Portugal,


Rural Tourism: typology of tourists, motivation, marketing, communication, booking process, etc.

Enric López, EUHT CETT, Barcelona, Spain,


Marketing and Tourism Promotion

Dr Nuno Almeida, Polytechnic Institute of Leiria, Peniche, Portugal,


Tourist motivations and destination planning

Dr Paula Remoaldo, University of Minho, Braga, Portugal, and Laurentina Vareiro, Polytechnic Institute of Cávado Portugal,



15.Quantitative methods in Business


Track Title

Track Chair/Chairs


Quantitative Methods in Business

Dr Ana García-Gallego, Universidad de León, Spain,



16.Case Studies and General Tracks


Track Title

Track Chair/Chairs


Case Studies Track

Prof. Yaakov Weber, College of Management, Rishon Lezion, Israel and EMRBI President,


General Track

Dr Evangelos Tsoukatos, TEI of Crete, Greece and EMRBI Director of Operations and Development,